ABOUT ATR

Vision

ATR wants to make a positive impact in the world through TECHNO

Mission

ATR wants to make a difference for techno artists by giving them a platform in the industry. 

Strategy

ATR is open and sincere to all artists. They will be treated fair and honest. While working together we do respect each other’s values. Through focus, fun and determination ATR will release and promote records. 

Values of Amsterdam Techno Records

Honesty

Transparency and honesty are important during our collaboration. There are no hidden agenda’s.

Inclusive

We will work in a climate where everyone can be who they are and we respect each other.

Driven

The label and the artist both need to do a fair amount of work to have success. We are both determined and focused on the goals we agreed on. 

Fun

Let’s have enough fun while working.  

ATR Services

ATR releases records and promotes artists. Before a release takes place, there is work to be done. This begins with great focus, determination and preparations like mastering, artworks and promotions.

Story

ATR started as a different business two years ago, just before the pandemic began. The company was named Party Reviews and wanted to be a bridge between visitors and organizations. Party Reviews advised organizations on the entire life cycle of an event with the aim of improvements in customer experiences, visitor numbers, ticketsales, margins and revenues. In the first year there was a strong focus on getting a network in the industry. In the second year Party Reviews was ready to visit festivals on a weekly basis and advise organizations. Unfortunately, the pandemic began and everything was cancelled or postponed. Therefore Party Reviews stopped as a business. There were no more festivals to review. The Instagram account changed from Party Reviews to Party Zizzle.
It took 3 months to find out what Party Zizzle could do in this industry. There was already a network built and scrolling down the Instagram followers noticing a lot of talented artists were following the account.
The first promotion was for Dustytech from Barcelona. This was picked up really fast by other artists. So Party Zizzle started promoting dj’s and producers on a regular basis.
More and more labels got in touch and asked if Party Zizzle could promote their releases and artists. So, from 1st February 2021, Party Zizzle started Amsterdam Techno Records. This label can be found on all big platforms and release records on a regular basis. Furthermore, ATR got collaborations with several radio stations in the world to broadcast podcasts for artists or even live performances in the studio.

Biography

ATR wants to make a positive impact in the world through TECHNO, by making a difference for techno artists through giving them a platform in the industry. ATR is open and sincere to all artists. They will be treated fair and honest. While working together we respect each other’s values. Through focus, fun and determination, ATR will release and promote records.
The values of ATR are Honesty, Inclusive, Driven and Fun. Transparency and honesty are important during collaborations. There are no hidden agendas. ATR works in a climate where everyone can be who they are and there’s mutual respect. The label and the artist both need to do a fair amount of work to have success. There’s determination and focus on the goals to succeed. But there’s also enough fun while doing.